Transforming Flowers and Crowns Podcast's Social Media Presence: A Season 2 Success Story
Date: February 2023 - April 2023
Services: Creative Direction, Brand Development
Host: Bryan Lattimore
The Client: Flowers and Crowns Podcast
Introduction to Flowers and Crowns Podcast: Flowers and Crowns is a lighthearted podcast, hosted by Byran Lattimore, dedicated to celebrating creative and community leaders from diverse backgrounds, offering them recognition and appreciation.
The Challenge: Redefining Season 2's Visual Identity
Background: Bryan, the host and creator of Flowers and Crowns, sought to enhance the podcast's visual identity for Season 2.
Initial Agency Collaboration: Bryan initially hired a creative agency to develop branded social media templates, but the agency's vision did not align with his objectives.
Season 2 Theme: Season 2 aimed to spotlight Black genius, creativity, and leadership in Arts, Culture, Health, and Wellness. Bryan wanted the templates to visually reflect this theme.
The Creative Solution: Evolving Existing Inspiration
Leveraging Existing Inspiration: Moore Creative Solutions built upon the initial inspiration provided by the agency, using it as a foundation for creative research.
Content Pillars for Season 2: Moore Creative Solutions structured the templates around three content pillars: Education, Participation, and Engagement.
Mood Board Development: A mood board was created, incorporating abstract assets, floral elements, shapes, patterns, and vibrant colors inspired by the African diaspora.
Sample Instagram Grid: A sample Instagram grid was designed to showcase how these assets would interact visually, ensuring a cohesive and engaging social media presence.
The Creative Results: Elevating Engagement and Listenership
Audiogram Template [Misty Copeland]
Season 1 Analytics (Before Implementation):
Spotify Listens: 152
Apple Podcast Listens: 348
Podcast Downloads: 644
Engagement Rate (Instagram): 2.73%
Engagement Rate (LinkedIn): 15.97%
Season 2 Analytics (After Implementation):
Spotify Listens: 563
Apple Podcast Listens: 1,208
Podcast Downloads: 2,308
Engagement Rate (Instagram): 29.34%
Engagement Rate (LinkedIn): 35.86%
Impact and Conclusion
Increased Engagement: The new social media templates resulted in a significant increase in engagement rates across Instagram and LinkedIn.
Boosted Listenership: Season 2 saw a remarkable rise in podcast listens and downloads on both Spotify and Apple Podcasts.
Sharability: The visually appealing templates enhanced the shareability of Flowers and Crowns' content, ultimately leading to a wider audience reach.
Achieving the Vision: Moore Creative Solutions successfully aligned the visual identity of Flowers and Crowns with Bryan's vision for Season 2, focusing on celebrating Black excellence in various fields.
