DeLéon Tequila Cocktail Creator Social Campaign

Date: May 2021

Project Brief

In collaboration with All Worthy People, Moore Creative Solutions managed the talent's budget, scopes, and content delivery for DeLéon Tequila’s May 2021 Cocktail Creator Social Campaign. The talent created (1) DeLéon cocktail via an Instagram Story or Instagram Reel post. The talent was provided the product and recipes to create seasonal/featured cocktails. The talent was provided with the required tags/mentions, and the captions were all organic with provided parameters. 

Samantha Smith (@babyyhairz)

Messaging + Posting Strategy

The talent selected for this campaign were instructed to create personalized DeLéon-inspired video content featuring them and the bottle or a cocktail using the product. The scope included one Instagram Reel and one Instagram Story.

Required tags/mentions:

@DeLeon 

@Diddy

Total Numbers

Influencer Social Media Metrics

332+ Engagements

100K+ Impressions

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Octavia Toliver

Octavia Toliver

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Henry Jones II

Henry Jones II

Sacha Stewart

Sacha Stewart

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Gabrielle Kniery

Gabrielle Kniery

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D Rock

D Rock

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