RahMathInc.
Moore Creative Solutions and All Worthy People outfits RahMathInc. for success on social media.
Timeline of Project: March 2021 - June 2021
Services Provided: Social Media Strategy, Brand Management, Creative Direction, Content Scheduling
Brief Story
RahMathInc. is a company that culminates the work and profiles of actress Lizzy Mathis, model Isa Rahman, and Lizzy Mathis' lifestyle brand, The Cool Mom Co.
Cool Mom Co. is an all-inclusive, diversity-driven hangout destination for moms. Bringing you the coolest in food, style, living, and beauty.
The Cool Mom Co. was born out of a need for Lizzy to remind ALL mamas to put themselves first, reignite the passions they may have left behind, how dope they are as women, and keep bringing that cool to motherhood!
Moore Creative Solutions was afforded the opportunity to manage Lizzy and Isa's personal Instagram page, as well as Cool Mom Co.'s Instagram page.
Intro +Pain Point
Lizzy and Isa’s struggle came from finding their personal voice/brand, messaging, and aesthetic for their platforms. For Cool Mom Co., Lizzy's pain point for her lifestyle brand centered around community growth, brand visibility, and building a cohesive brand aesthetic that mirrored The Cool Mom Co. website.
Both Lizzy and Isa were looking for a team to creatively direct content for their Instagram platforms, as well as someone to manage Cool Mom Co.'s Instagram account. In addition to account management, they were looking for branding services, copywriting, and social media strategy.
Cultivating the Relationship
During the initial discovery call, All Worthy People and Moore Creative Solutions discussed with the client their previous and current marketing efforts, their average audience member, Cool Mom Co.'s buyer personas, competitor/inspiration analysis for each profile, as well as any demographic and geographic metrics that would help me understand each Individual, as well as Cool Mom Co. better.
In collaboration with Lauren Carothers and All Worthy People, we were able to present a branding deck with all of the updated requests that were asked of us by the client (e.g. brand colors, typography, VSCO presets for photo editing, aesthetics for each profile, and Instagram Story highlights.)
In regards to social media strategy, Moore Creative Solutions created content pillars, daily content themes, and relevant hashtag banks for each profile's niche and daily content themes.
Cultivating Implementation + Execution
Moore Creative Solutions facilitated content creation by utilizing Canva to produce graphic and video content.
Freddy Bennett managed, shot, produced, and creatively directed photoshoots for Lizzy and Isa to create original assets.
With the help of All Worthy People, Moore Creative Solutions was also able to facilitate copywriting services for all profiles that align with their tone of voice/messaging.
Each week, Moore Creative Solutions met with the client to discuss upcoming events for all profiles, scheduled photoshoots, content/profile analytics, areas of opportunity, and client feedback.
The RahMathCo. Brand Story
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Isa Rahman's Colorstory
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Lizzy Mathis' Colorstory
the results.
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The Results: Growth Metrics - Lizzy Mathis
Here is a screenshot of the growth Moore Creative Solutions and All Worthy People produced during our 90-day client relationship with Lizzy Mathis. We successfully grew her profile by 4.2K followers.
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The Results: Growth Metrics - Isa Rahman
Here is a screenshot of the growth Moore Creative Solutions and All Worthy People produced during our 90-day client relationship with Isa Rahman. We successfully grew his page by 500 followers.
Conclusion.
At the conclusion of our client relationship, Lizzy and Isa were very happy with the results Moore Creative Solutions helped them produce for their personal profiles, as well as The Cool Mom Co.
Lizzy was particularly happy with the messaging, tone, and daily content themes we provided her for her personal profile, as she struggled with guidance and direction.
In regards to The Cool Mom Co., Lizzy loved the new brand aesthetic we built for the Instagram page based on the numerous conversations we had with her and the Inspiration pages used as guidance to help align with her vision.
Isa was thrilled to finally have a cohesive theme and aesthetic for his personal page because he wasn't sure which direction to take the page.
Overall, Moore Creative Solutions was successful in helping all parties achieve their goals.