WITH Is For You.
How Moore Creative Solutions championed radical wellness for a burnt-out society through social authenticity, awareness, and amplification.
Experience radical wellness and hospitality in community with other leaders. There’s space for your holistic well-being.
Services Provided: Full-Service Account Management, Content Creation
Brief Story
WITH is a private wellness club that exists to help minorities learn how to care for themselves and the people they love. Their mission is simple yet ambitious - normalize wellness. To achieve their mission, they design individual and collective wellness experiences that center on humanity, embrace diversity, and feel hospitable, holistic, and collective.
Pictured: Amy & Bryan Lattimore, Founders of WITH.
Intro+ Pain Point
When Moore Creative Solutions began working with WITH, they expressed that their main pain points included low engagement across their Instagram and LinkedIn profiles, as well as stagnation in follower growth. They were looking for an agency that could not only create content for their platforms but develop a strategy that would drive engagement and follower growth. Amy and Bryan were also in the process of re-branding, so finding a new niche for their social communities was imperative to make sure they were reaching the right people.
Cultivating the Relationship
At the beginning of the relationship, one of the struggles we faced was creating content for aesthetic purposes, causing a misalignment in the content we were producing. Having content goals for the assets you’re curating is important: Is the goal to get more website traffic? Email subscribers? Revenue growth? These were the gaps we collectively began to notice, however, due to the re-brand and restructuring of their business, goals were a bit unclear until everything came together.
Nevertheless, Moore Creative Solutions analyzed their platforms, internally, and we developed a baseline strategy of social media best practices. Month after month, we collectively analyzed this strategy to decipher which aspects are performing well and where we may need to improve.
Cultivating Strategy
Moore Creative Solutions developed a strategy that would focus on improving their Instagram and LinkedIn messaging by testing longer captions and shorter captions since storytelling is a major driver behind organic growth.
We also focused on widening their reach and increasing engagement by executing strategic marketing tactics and platform-specific trends. Moore Creative Solutions also encouraged the use of Reels for mantras, affirmations, and motivational words that aligned with the mental wellness aspect of their brand.
We focused on delivering value by providing helpful and inspiring content that relates to minorities, collective care/wellness, and how it relates to their work in Corporate America.
Lastly, we came up with consistent content pillars that can be used for a better cadence and workflow in the distribution of content, as well as an Outbound Marketing strategy to cultivate community and conversation.
The Results
From January 2021 to February 2022, the duration of our relationship, Moore Creative Solutions helped WITH’s Instagram reach 200K new accounts, receive 10K profile visits, and receive 500 new followers. For their LinkedIn Company Page, we grew their following by 130 followers, helped them receive 500K impressions, and 1.7K Clicks to their website, and ended with an average engagement rate of 4.8%.