United States Election Assistance Commission Social Media Toolkit
Contractor: Moore Creative Solutions (operating under October Social Media)
Role: Copywriter
Dates: September 2023 - March 2024
The Client.
The U.S. Election Assistance Committee (EAC) is an independent, bipartisan commission dedicated to enhancing election administration and increasing voter participation. Key responsibilities include overseeing the national mail voter registration form and ensuring the integrity of the electoral process. Composed of four commissioners appointed by the president and confirmed by the U.S. Senate, the EAC submits annual reports to Congress and provides periodic testimony on the Help America Vote Act (HAVA) and related issues.
Project Objectives.
The primary goal of this project was to assist election officials by providing a comprehensive Social Media Toolkit. This toolkit aimed to streamline the process of creating and sharing social media content related to key election dates and events throughout the 2024 election cycle. The specific objectives were:
Provide a Social Media Toolkit: A common set of dates and images to assist election officials with drafting social media content.
Create a Calendar: Include key dates throughout the 2024 election cycle, including election deadlines, election days, holidays, and other notable dates.
Customize Content: Ensure the social media calendar includes graphics and text customizable to meet the needs of local election offices.
Ensure Consistent Posting: Generate sufficient social media content to create at least 2-3 posts per week.
Project Description.
Election Official Social Media Toolkit:
The U.S. E.A.C. developed this toolkit to help election officials communicate proactively and consistently with their voters. Many election officials use social media platforms but lack the time to develop specific graphics and text throughout the year. This toolkit includes:
Over 150 Images: Organized into 17 different categories from "Community Engagement" to "Voting Options."
Customizable Links: Each image includes links to two versions in Canva - one square and one horizontal.
Pre-Written Alt Text: To describe each image on social media platforms.
Sample Post Text: To accompany each graphic.
Additional Resources:
Tips for Editing Images
Hashtag Guide: To help amplify posts.
Platform-Specific Information and Guidance
Best Practices: For community management and social media etiquette.
My Role and Responsibilities.
As a copywriter for Moore Creative Solutions, I was responsible for the following tasks:
Content Creation: Writing copy for social media posts and the social media toolkit.
Research: Identifying relevant "social media holidays," awareness days/months, and hashtags to consider for the toolkit.
Accessibility: Ensuring all government correspondence was accessible, including writing alt text for all produced content.
Quality Assurance: Adhering to federally mandated accessibility standards and ensuring the copy was accessible to all constituents.
Measuring Success.
Success was measured based on three key criteria:
Quality of Service: 100% of tasks and deliverables were completed within the expectations of the Government.
Schedule/Timeliness: 99% of tasks and deliverables were completed within the agreed-upon schedule.
Business Relations: Customer service and interactions were 99% responsive and professional.
Results.
The Social Media Toolkit was successfully delivered by March 2024, meeting all project objectives and deliverables. Election officials now have a comprehensive and accessible toolkit to aid in their social media communications throughout the 2024 election cycle. The project enhanced the ability of local election offices to engage with their communities and provided a structured approach to maintaining a consistent social media presence.
Conclusion.
Working on this project for the U.S. E.A.C. allowed Moore Creative Solutions to showcase its ability to produce high-quality, accessible content that meets stringent federal standards. The project underscored our commitment to supporting public institutions and enhancing civic engagement through strategic and inclusive communication solutions.