
Cîroc Farewell to Summer 2021 Social Campaign
Date: September 2021
Kara Chin (@chinchillyonstyle)
Project Brief
In collaboration with All Worthy People, Moore Creative Solutions managed the budget, scopes, and content delivery of the talent for Cîroc’s Farewell to Summer Fall 2021 Social Campaign. Tier 1 influencers invited 3-4 close friends over for an intimate moment of celebrating the end of Summer with the new Labor Day Kit Door Experience. Influencers captured a refreshing Paloma spritz with either DeLeón or Cîroc, as they break bread and toast to Fall’s new beginnings and fresh starts. Tier 3 Content creators received a Tier 3 Kit or product drop to create the perfect Farewell to Summer assets.
ShesMAAD (@shesmaad)
Messaging + Posting Strategy
The talent selected for this campaign were instructed to create personalized Cîroc/DeLéon-inspired static or video content featuring them and the bottle or a cocktail using the product. The scope included one organic feed post on Instagram or an Instagram Reel and one Instagram Story.
Required tags/mentions:
@DeLeon
@Ciroc
@Diddy