Cîroc Summer Citrus Influencer Campaign
Date: March 2021
Casey Billingsley (@icontips)
In collaboration with All Worthy People, Moore Creative Solutions managed the budget, scopes, and content delivery of the talent for Diddy’s Cîroc Summer Citrus Influencer Campaign. Summer Citrus is the taste of summer. Today’s most influential creatives in music, fashion, art, lifestyle, and more were asked to portray how summer starts for them here and now.
Project Brief
Nicco Annan (@alldaynicco)
The talent selected for this campaign were instructed to create personalized static or video content featuring them and the bottle or a cocktail using the product. The scope included one organic feed post on Instagram and one Instagram Story with a ‘SWIPE UP’ link.
Required hashtags and tags include:
#Summerstartshere
#Cirocthesummer
#Cirocsummercitrus
@ciroc
@diddy
Messaging + Posting Strategy
Total Numbers
Influencer Social Media Metrics
95K+ Likes
2K+ Engagements
221K+ Impressions
Highlight
@fashionbombdaily posted @ishateria image feature her style alongside of Taraji P Henson, with mention of @ciroc.
Yaya Mazurkevich Nuñez
Samantha Black
Casey Billingsley
Alycia Bella
Kara Chin
Shateria